The role of animated videos in enhancing public speaking effectiveness
DOI:
https://doi.org/10.34079/2226-3055-2024-17-30-113-118Ключові слова:
animated videos, visualization of information, visual presentation, visual aids, public speaking, audience engagement, information conveying, message reinforcement, анімаційні відео, візуалізація інформації, візуальна презентація, візуальні засоби, публічні виступи, залучення аудиторії, передача інформації, підкріплення повідомленняАнотація
The paper examines how the current ability of creativity can authentically convey the technology-driven information to diverse audiences as well as explores its transformative impact on the presentation performances. The article gives a special emphasis on animated videos to testify their role in enhancing target audience's comprehension, clarity and overall experience. The authors focus on the two applications (www.renderforest.com and www.powtoon.com) that claim to be helpful examples of digital platforms to create funny and inspiring animated video scenarios as additional tools in making public speaking more engaging. On conducting a literature review and providing accounts of findings and analysis as well as peer-reviewed empirical studies on the problem in question, this paper explores how animated videos can engage audiences, reinforce key messages, explain abstract concepts, maintain attention, and establish a speaker’s credibility.
Посилання
Atkinson, C., 2005. Beyond Bullet Points: Using Microsoft Office PowerPoint 2007 to Create resentations That Inform, Motivate, and Inspire. Microsoft Press, 368 р.
Berk, R. A., 2011. Research on PowerPoint: From Basic Features to Multimedia. International Journal of Technology in Teaching and Learning, 7(1), pp. 24-35.
Carney, R. N. and Levin, J. R., 2002. Pictorial Illustrations Still Improve Students' Learning from Text. Educational Psychology Review, 14(1), pp. 5–26.
Edwards, L., 2022. What is Powtoon and How Can It Be Used for Teaching? Tips and Tricks. Tech Learning [online] Available at: <https://www.techlearning.com/how-to/what-is-powtoon-and-how-can-it-be-used-for-teaching-tips-and-tricks> [Accessed 10 April 2024].
Garner, J. K. and Alley, M. P., 2013. How the Design of Presentation Slides Affects Audience Comprehension: A Case for the Assertion-Evidence Approach. International Journal of Engineering Education, 29(6), pp. 1564–1579.
Höffler, T. N. and Leutner, D., 2007. Instructional Animation versus Static Pictures: A Meta-Analysis. Learning and Instruction, 17(6), pp. 722–738.
Lam, A., 2022. Different Types of Animation Videos and How They Can Be Used for Your Business. Punchy Digital Media [online] Available at: <https://www.punchydigitalmedia.com.au/blog/different-types-of-animation-videos-and-how-they-can-be-used-for-your-business/> [Accessed 8 April 2024].
Li, X. and Wang, Y., 2023. A cross-cultural study on the use of animated videos in public speaking: Comparing China and Japan. International Journal of Intercultural Communications, 17(2), pp. 85-102.
Mayer, R. E. and Moreno, R., 2002. Animation as an Aid to Multimedia Learning. Educational Psychology Review, 14(1), pp. 87–99.
Mayer, R. E., 2009. Multimedia Learning. 2nd edn. Cambridge University Press.
Rosenzweig, G., 2023. [online]. What Is an Animated Video? [Video]. Available at: <https://www.clearvoice.com/resources/what-is-an-animated-video/> [Accessed 6 May 2023].
Smith, J., 2022. The impact of animated video content on speaker credibility and audience perception. Journal of Public Speaking Research, 15(3), pp. 23-41.