The role of animated videos in enhancing public speaking effectiveness
DOI:
https://doi.org/10.34079/2226-3055-2024-17-30-113-118Keywords:
animated videos, visualization of information, visual presentation, visual aids, public speaking, audience engagement, information conveying, message reinforcement, анімаційні відео, візуалізація інформації, візуальна презентація, візуальні засоби, публічні виступи, залучення аудиторії, передача інформації, підкріплення повідомленняAbstract
The paper examines how the current ability of creativity can authentically convey the technology-driven information to diverse audiences as well as explores its transformative impact on the presentation performances. The article gives a special emphasis on animated videos to testify their role in enhancing target audience's comprehension, clarity and overall experience. The authors focus on the two applications (www.renderforest.com and www.powtoon.com) that claim to be helpful examples of digital platforms to create funny and inspiring animated video scenarios as additional tools in making public speaking more engaging. On conducting a literature review and providing accounts of findings and analysis as well as peer-reviewed empirical studies on the problem in question, this paper explores how animated videos can engage audiences, reinforce key messages, explain abstract concepts, maintain attention, and establish a speaker’s credibility.
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